Tutorial Quizzes#

Quiz#2 27_02_Spring_2009

 

 

 

1. Please define advertising?

 

1. Please define marketing?

 

1. Please define clutter?

 

1. Please define Stimulus Codablitiy?

 

1. Please define Corporate Logo?

 

1. Please define Salience?

 

1. Please define Brand Equity

 

1. Please define Market Segmentation?

 

1. Please define Behaviorgraphies?

 

1. Please define U.S: VALS segmentation?

 

1. Please define Positioning?

 

1. Please define Positioning statement?

 

1. What is the problem with Over-positioning?

 

1. What is the problem with Under-positioning?

 

1. What is the problem with Under-positioning?

 

1. Please define the consumer processing model (CPM)?

 

1. Please define the hedonic, experiential model (HEM).

 

1. Please define Maslow’s theory of Hierarchy of Needs?

 

1. Please define the Hierarchy of Marcom Effects?

 

1. Please define ICONOCLASTIC NAMES?

 

1. Please define Please define CONCEPTUAL NAMES?

 

 

QUIZ#1_06_02_2009

1. What are the three components of the marketing communications decisions-making model?

 

 

 

1. Explain and discuss marcom program?

 

 

 

1. Explain and discuss outcomes of the marcom program?

 

 

 

1. Explain and discuss the program evaluation of the marcom program?

 

 

 

1. What are the types of advertising agencies and explain?

 

 

 

1. Explain the term salience?

 

 

 

1. Identify three of world-class brand and explain what are the three ways by which brand equity is enhanced?

 

 

 

1. What does brand awareness mean?

 

 

 

1. What does a brand image mean?

 

 

 

1. What does the brand awareness pyramid mean?